In the news | World’s Simplest Brands Tenth Edition

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple. (To browse the full rankings by country and industry, visit worldssimplestbrands.com)



Digital innovation in hospitality makes for simpler customer experiences by Patrick Kampff, Senior Strategy Director

The Drum – February 2024

How auto brands can transform the consumer experience by Miranda Wolf, Associate Strategy Director

Automotive News – February 2024

Healthcare is complex, but patient interactions don’t have to be by Lisa Kane, Group Director, Strategy

The Drum – February 2024

Streaming services in the age of overchoice: finding clarity amidst industry complexity by Jenna Isken, Group Director, Experience

Little Black Book – January 2024

Navigating complexity is hard — talking about it doesn’t have to be by Margaret Molloy, CMO (Former)

ANA – January 2024

Simplicity: How to reverse the awful airline user experience by Amy Chen, Director, Experience

The Messenger – January 2024

Decoding the magic behind the World’s Simplest Brands with Brian Rafferty, Global Director, Business Analytics & Insights

Branding Deep Dive podcast – November 2023

Why simplicity matters in branding: The Lidl success story and global trends by Philip Davies, President, EMEA

Brands Journal – November 2023

Whole Foods, USPS, and Lyft have figured out the most overlooked secret to great branding

Fast Company – October 2023

Whole Foods is the simplest brand in the US, survey says

Morning Brew – October 2023

The Top 10 simplest and most complex brands—Whole Foods rises while X falls

AdAge – October 2023

Siegel+Gale Launches ‘World’s Simplest Brands’ Tenth Edition

Little Black Book – October 2023

Delivering simple experiences has never been more important

ANA – October 2023

Consumers Rank Whole Foods, Trader Joe’s and Lidl Among ‘Simplest Brands’

Progressive Grocer – October 2023

These restaurant brands are the easiest to use, consumers say

Restaurant Business – October 2023

Grocery giants Lidl and Whole Foods Market are two of the world’s simplest brands

Yahoo Finance – October 2023

Why simplifying might be the best decision you’ll ever make by Margaret Molloy, CMO (Former)

Little Black Book – October 2023

How Lidl became the world’s simplest brand by Philip Davies, President, EMEA

The Drum – October 2023

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