Silbo, the new virtual telecom, plans to bill 200 million in four years

Silbo, the new telecom operator that was presented today, plans to achieve a turnover of 200 million euros in four years, at the end of 2027, according to its president and CEO, Jorge Morán . The company, which will fundamentally use Movistar networks, both in mobile and fixed broadband – claims that it can provide services in 30 million homes, since in addition to Movistar it also has other wholesale fiber providers such as Adamo -, foresees that, By the end of 2027, the group will already have a customer base of 1.2 million accesses or services, of which about 120,000 would be fiber and the rest mobile, and around 250,000 would belong to the field of microSMEs, SOHO and self-employed.

Morán is a veteran manager in the telecom sector who began his career in the sector at an Airtel distributor (currently Vodafone) in 1996 and has subsequently worked at companies such as Amena (integrated into current Orange) and more recently at Finetwork.

Around the Silbo project, Morán has brought together a group of eleven investors , including industrial entrepreneurs and listed companies as well as people linked to professional sports, with whom together he has obtained 20 million euros of capital for the implementation of the project, according to Morán.

Sponsor of the soccer team

The new operator aims to make itself known quickly and for that it has chosen football as a showcase. It has closed a 2+2 year agreement with the Spanish Football Federation , to be the main sponsor, along with Adidas, so that the Silbo brand will appear on the anthem jacket and training equipment, both for the men’s team and the women’s and men’s under 21.

Channels

Morán ‘s forecasts include having exclusive stores through distributors. Its plans include having around 100 of its own stores by the end of 2024 and reaching around 225 by the end of 2025. It will also have an online channel and a physical presence in multi-brand channels.

Real Smart Cost

Silbo ‘s proposal does not aim to compete in the ultra-low-cost band, where Digi is found, for example, although it does have low-cost offers. Its offer is defined by Morán as “real smart cost ” and aims to offer competitive prices along with more sophisticated features than those that can generally be found in the low cost segment. Thus, its offer for the residential market includes the possibility of having eSIM (the electronic SIM, which does not require a physical chip), as well as dual SIM offers and television content that includes up to 200 channels and the second division of football. In the business market, it also offers virtual switchboards.

In the offer for the individual market, the entry price for a mobile line with unlimited calls and 30 GB of data is 9 euros/month, and there is a rate with unlimited data for 25 euros/month. In convergence, it starts with 29 euros/month for a 300 mbps fiber and 10 GB on the mobile. The offer with television and 30 GB on the mobile starts at 32 euros/month and the one that includes a 300 mb fiber, an unlimited data rate and TV is at 40 euros.

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