Smack Me If I Do This in 2024 [The Creative’s Checkup]

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January 3, 2023

I’m starting this year by humbly asking for your help.

This isn’t a New Year Resolution, but is something I am resolved to follow through with, and I’m asking if you’d help hold me accountable.

I’m resolving in 2024 never to use the phrase “build my / your audience”.

If you hear it come out my mouth or typed on a screen, feel free to give me a whack on the hand, or at least a disapproving glare.

As we kick off this year, I’ve su...