Platforms: The Worsening Failure of the Internet

Last year I coined the term enshittification , which you could probably translate as worsening shittification, to describe how online platforms deteriorate. The obscene little word found a large audience; it captured the zeitgeist. The American Dialect Society even chose it as their Words of the Year for 2023 (which probably means I’m now guaranteed a poop emoji on my gravestone).

So what is aggravated shit, and why did the expression catch fire? My theory behind this is how the internet has been colonized by platforms, why all of these platforms are deteriorating so quickly and so consistently, why this matters and what we can do about it. We are all going through a major mess where the services we care about and rely on are turning into giant turds. This is frustrating. This is grueling. It’s even frightening.

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