It’s Slightly Rippled With A Flat Underside

I was slightly amazed to learn that the Cadbury’s Boost bar is older than I thought. I had a feeling it was launched in the 1990s, with the famous Vic & Bob advertising campaign.

They wouldn’t let it lie …

(As an aside, here’s the slightly less famous (possibly forgotten) Gladiators one they did).

Cotton buds …

But in actuality, the Boost was first seen on our shelves in the mid-1980s, in a rather different form – as a coconut and caramel based snack. And here’s one of the first ways it was advertised.

No wonder it passed me by …

Here’s another one from the series, this time complete with Harry Enfield voice-over.

Probably one of his earliest bits of advert voice work …

As far as I can see, they soon moved to a more cartoony look, maybe skewing to a younger audience, while launching a new flavour or two.

1989ish …I find this weird and creepy …