Why simplicity matters
Once in a while, I encounter a text that seems to be written in some kind of secret code. It takes great effort to understand what the author is trying to say. I usually encounter these problems in texts produced by businesses or authorities. I find this odd because I assume they are used to informing people in writing, and yet the more important a text is, the more formalized it is likely to be.
With the exception of diaries, most written texts are intended to be shared with others as a means of sharing information. But if that’s the case, why do some people insist on turning straightforward ideas or information into texts that require a master’s degree to untangle?
I’ve given this a lot of thought and have concluded that there are probably two main reasons for this. First, some people believe complexity is a sign of competence. They see fancy words as a tool to display their professionalism or intellect. This would explain why scholars seem determined to write research papers that only a handful of people can understand.
Another reason to use complex language is to display power. By using formalized words that most people don’t grasp, the author can put the reader at a disadvantage. It’s hard to argue with someone you don’t understand. I’ve found that many authorities use complex texts whenever they present a decision or judgment. It’s as if writing the decision in a formal and up-tight manner makes it more convincing.
It's time to reconsider this behavior. Cooperation is built on communication. If people don’t understand each other, they can’t collaborate. If the purpose of writing is to share information, focus on making yourself understood instead of looking smart. To do this, make sure you know your audience. Avoid fancy words if they risk making the text difficult to read. Keep sentences short and prioritize the message over your ego. Remember, it’s not the number of syllables that determines your skills, but rather your ability to connect people with your texts.
Until next time - stay curious!
