The Yolk App Shows the Challenges of Relying on User’s Constant Creativity

Yolk is a new app that lets people “communicate through items that you see” and some reviews suggest they might be forging a new method of communication in the process. Just signing up requires you to invite a certain number of friends. There’s no way to send a direct message or use any text. And the app is only available on iPhone. Despite these limitations, Yolk is getting accolades for its ability to “lean into the social weirdness of identity building.” It works by allowing users to create a...