From Near-Death Experience to $1 Million Per Year Business
Matt SerelCo-Founder of You Are Accountable $1 Million annual revenue Published March 7, 2024 by Fardeen KhanReviewed and edited by Niall Doherty Matt Serel is the Co-Founder of You Are Accountable 
Their tagline…
Beating addiction is hard. We’re here to sustain recovery.
Matt says in a recent interview…
We primarily meet this challenge by using a combination of peer recovery coaching, toxicology monitoring, and amazing technology… that makes us an efficient, organized, lean mean recovery sustaining machine.
I built the company with my partner AJ (who is a therapist) based on both of our experiences finding sustainable recovery from addiction. Basically, we just built what we wish we had access to when we got sober!
What tough experience have you been through?
What products or services do you wish existed at the time?
Could you build those for others? 
Matt’s business has turned out well…
Accountable is bootstrapped, grew over 300% in the last year, and has a 7 figure run rate…
More importantly, we’ve had a part in impacting thousands of lives at this point and it is just the most beautiful thing to witness.
7 figure run rate = $1 million per year in revenue 
And they only started in 2020.
How it all began…
I always loved to party… On October 14th 2013, I overdosed on Oxycodone, alone, on a work trip…
My girlfriend (now wife) was nervous that I didn’t answer my phone in the morning, broke into my email to find out where I was staying, and had the hotel call 911.
I would be dead if she had waited 15 minutes.
Matt’s approach to starting the business, having built 2 other businesses previously…
I always start with things that don’t scale (manual processes), and once a model is proven out, then build the system around it.
For initial traction 
I basically harassed the treatment center I went to, spent months cold outreaching people on LinkedIn, and showed up at any local events I could find.
It took about a month to get our first paying customer (wahoo take that $99 to the bank!), and really 3-4 months of relentless outreach to start to get any sort of traction.
Now, 4 years later…
90% of our clients are referred to us from clinical providers (treatment centers, individual therapists, psychiatrists, etc)…
Because of our model we were able to offer services that normally cost thousands per month, at hundreds of dollars per month instead.
What else do people spend a lot of money on each month?
Could you provide a cheaper alternative?
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