$3000/Month Collecting and Sharing Coupons

Uzair FarooqFounder of PennyCanny $3000 monthly revenue Published March 5, 2024 by Fardeen KhanReviewed and edited by Niall Doherty

Uzair Farooq is from Pakistan and the founder of PennyCanny

Started in 2021, the site shares coupon codes, discounts and offers for stores like JCPenny and DoorDash.

In a recent interview, Uzair reveals the site is now earning $3000/month

How it works…

Collecting online coupons requires effort, as you’ve to scour promo codes across the web. That’s why I hired a team of 12 members for our operations team. The first member (Ops team manager) I hired already had some experience and had worked with another coupon website. The rest were trained.

We manually collected coupons by visiting online stores, signing up for their newsletters, and using social media channels. And we still follow the same process. 

The team first validates the coupons by applying them and then uploads them on the backend portal we’ve built specifically for their ease.

So they’re basically saving people from having to go to all that trouble themselves to find and validate coupons. 

And if you can save people time and effort, you can probably make money

Best I can tell, PennyCanny is mainly monetized via affiliate partnerships and display ads.

For example, they have affiliate links to Fiverr from this page, and you can see display ads on their blog posts (like this one).

And while there are a ton of other coupon sites on the web, most of them look really spammy and their codes rarely work. PennyCanny is standing out with a clean interface and legit codes.

Also, 12 team members might sound like a lot, but the business is based in Pakistan, where the average monthly salary is only $287.

Plus, there’s clearly a lot of money to be made in the coupon business. Ever heard of Honey, the coupon-finding browser extension that sold to PayPal for $4 billion?

So while PennyCanny likely isn’t earning much profit for Uzair just yet, there’s plenty of potential there.

Lastly…

We only have a handful of stores on the website (around 50), but the response is encouraging… Our main focus is adding more stores to reach and serve a wider audience on a global scale.

I’m thinking there could be an opportunity to build something like PennyCanny for specific niches.

Is there a niche you’re particularly interested in?

What if there was a coupon site dedicated to that niche?

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