Writing & Illustrating A Picture Book For Simon & Schuster Books For Young Readers (Part 2: Brainstorming, Story Pitch, Thumbnail Assignment)
Continuing my series on writing and illustrating my very first picture book for Simon & Schuster Books For Young Readers....
ARCHIVES: Intro
(Please note: This series is about my own experience working with S&S BFYR and not meant to be a Definitive Guide. Your experience will differ, I'm sure, depending on your background and situation.)
Until I have a title set in stone, I'm going to refer to my picture book project as Picture Book X.
And here is what has happened so far:
I brainstormed picture book ideas.
I've been compiling picture book ideas for a while now, inspired by Paula Yoo's NaPiBoWriWee, Tara Lazar's PiBoIdMo and #KidLitArt's Picture Book Dummy Challenge. I've turned some of these into picture book manuscripts.
What I discovered: it's easy to come up with ideas for picture books. The challenge: to come up with picture book ideas that are different from anything else already out there.
This is one of the common misconceptions held by newbie picture book writers, I find: that their story is unique. I still consider myself a newbie picture book writer, by the way, so I speak from experience.
Child nervous about their first day at school but then finds out another child feels the same / makes new friends / discovers it's not so bad after all? Done.
Child has trouble making new friends because they are too shy / insecure / mean / stubborn / family just moved? Done.
Child loses a beloved object / pet / toy and is totally distraught but then formulates plan / enlists help / searches everywhere? Done.
Child having a horrible day where nothing goes right but then takes action & everything turns out ok? Done.
Child resents the fact that he is always overlooked / ignored and decides to do something about it? Done.
Child hates doing something that parents always want her to do so finds a way around it but then discovers why it was a good idea? Done.
Child resents older or younger sibling so decides to run away / get rid of sibling somehow but starts missing the sibling despite himself and reunites? Done.
...and so on.
I tried to figure out how to make my story stand out in the marketplace.
At this point, I can already imagine some of you shaking your fingers at me and saying, "Just focus on making a good story. Worry about the marketing/publishing part later."
However, I'm already assuming that having a good story is an essential. My end goal, however, is to not only get the book published but to have the book sell well. If the story is too much like others already out there, a publisher is less likely to want to take a risk on it. And if the book doesn't sell well, then the publisher is less likely to offer me more contracts.
So yes, there needs to be a good story.
But I also wanted to increase the chances that an editor would want to publish it by making it attractive from a marketing viewpoint, to do whatever I could to help an editor convince the publisher's sales team that the book was a good risk.
An aside: I've already gone through this several times with my novels for young people, in which various editors liked my story enough to take to the next step, but then the projects were nixed by sales/marketing. It's one reason I spent way more time in the plotting/outlining process for my current YA mss before starting to actually write it (and it got nominated for an SCBWI Sue Alexander "Most Promising For Publication Award"! It didn't win...but still! Now I just need to finish it).
I read many, many picture books.
Since the career-changing events of 2010, I've been immersing myself in the world of picture books. I have no children and hadn't really read many picture books since my nephews and nieces grew past that stage.
Once Simon & Schuster BFYR offered me my first picture book illustration contract, that all changed. I started going to the library and local bookstores every week to read as many picture books as I could. I read everything I could get my hands on -- old and new.
I looked at both the text and the illustrations, and how they enhanced each other. I didn't always like the picture books I read, but tried to analyze exactly WHY I didn't like them. And when I really enjoyed a picture book, then I'd reread it and ask myself similar questions: WHY did I like it?
I tried to figure out a unique spin.
At some point, I recall getting depressed about not being able to come up with a unique story idea. It seemed like ALL the basic story ideas have already been used! How on earth was I going to be able to come up with a new idea that a publisher would want?
So then I started looking at new releases. Obviously these publishers had faith in these books, so what was it about the stories that made the publishers willing to invest money into these projects? The answer: a unique spin. In almost every case, the basic story was enhanced with a framework made unique in either the setting, characters, voice, format or other aspect.
I realized that I needed to get my head into "pitch" mode.
When I last visited Simon & Schuster BFYR in NYC to talk about I'M BORED promotion, Justin asked me if I had any picture book stories to show him. I hesitated, saying that I had written about 25 picture book manuscripts but wasn't yet happy with any of them.
Justin interrupted my babbling excuses and suggested that I needed to change my mindset. Having worked with S&S BFYR on I'm Bored, I already had my foot in the door. Simon & Schuster Books For Young Readers was publisher. He was my editor. So how about I pick out 4-5 of what I considered my best stories and send them to him, even if I didn't think they were perfect yet?
I promised to send them very soon. Of course I was still paranoid about sending stories I considered early drafts, so I enlisted the help of my MiG Writers critique group for some feedback.
Then...I took a deep breath and send my stories to Justin.
Justin picked one he thought had the most potential. I'm very happy he picked the idea that he did; of all the stories I sent him, this is going to be the most fun to draw!
We had a phone meeting about my story, with editorial assistant Dani Young sitting in. It was a TRULY EXCELLENT phone meeting. I was all "omigod, you're absolutely RIGHT" and "YES! I love that idea!!" and Justin was all "it's all right there in your story" (I just hadn't seen it).
What Justin was able to do, which I hadn't, was to identify the essence of my picture book as well as see the potential of what it could be. AND he was able to communicate that to me.
By the end of the phone call, I was incredibly inspired and eager to get started.
THE NEXT STEP: I need to show my story visually, in thumbnails.
Justin asked me to forget about working on the text but just to focus on figuring out how to tell my story visually in very rough thumbnail sketches -- knowing that will help determine my text. I'm not going to worry about character sketches or detailed illustrations yet.
To do this, I've created a template which fits on an 8.5 x 11 sheet of paper. In case any of you would like to use it for your own picture book planning, I've provided a print-ready PDF version (click thumbnail below):
There seem to be many different templates for book dummies out there, but I wanted to make sure I was using one that Justin approved -- plus I'm printing out quite a few copies for my own use and want to make sure the format's the right one for this project. So I'll be using the template above to visually tell my story. Justin told that the endpapers are separate for a 32-page book, so I'm not going to worry about those for now.
I've done nearly a dozen versions so far (I suspect I will do many more revisions) and I've already been finding that working out a story this way is great for exposing bad pacing and other storytelling problems.
Even if you don't draw but are just writing a picture book story, I still recommend you try this method. Just use stick figures or a scribbled phrase (e.g. "Sam throws marmite at Emma" etc.).
Other resources you might find helpful:
Bob Staake's Picture Book Templates (though reader Michael Johnson had issues with that template and proposed a revision)
Tara Lazaar's Picture Book Layout Dummy
How To Mock Up A Picture Book, by Darcy Pattison
FAQ: Making A Picture Book Dummy, by Tina Burke
How To Make A Storyboard, by Uri Shulevitz
