Telefónica reviews its strategy against 'Big Tech' and opts to achieve traffic reductions

Telefónica and other large European telecommunications companies are little by little transforming their strategy against large technology companies or Big Tech such as Google or Meta. Instead of trusting everything to achieving fair share, that is, Big Tech co-financing investments in telecom networks, an increasingly difficult objective and one that even Brussels has not wanted to support in its White Paper – the germ of the new regulation -, now they choose to try to get these technological giants to moderate the emission of traffic and become disciplined, which would allow the telecommunications companies to save millions by not having to invest so much in giving more capacity to their networks.

Telefónica and other large European telecommunications companies are adapting their approach to a more possibilist one in their strategy related to fair share or fair contribution. Fair share is an initiative sponsored by the large European telecommunications companies through which

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