PRODUCTHEAD: A deep dive into crowdfunding

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

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tl;dr

“First comes the crowd, then comes the funding.” — Brad Guigar

Done well, a crowdfunding campaign helps with market validation and publicity, as well as raising cash

Make sure you repay your campaign backers’ loyalty, faith, and patience

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