Social Mobile and Desktop Applications for the Digital Marketer

As social media sites continue to emerge as the basis of connectivity among marketers, so does the demand for fresh content. However, do you ever feel like it takes too much time to jump from site-to-site in order to update? Luckily, software developers are already one step ahead with their brilliant mobile and desktop applications.

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Until recently, I’ve never been Pinterested, Get Gluey, Google Plusified, Spotified, Tumbly or Youtubed… On the other hand, I can say I’ve been an active Facebooker, Tweeter, Instagramer, and FourSquare-er. But really, who has time to go through and update all of their social networks while navigating through this busy and crazy life we all live?

Well, as social media sites continue to aggregate my biggest recommendation for staying abreast with your updates is to select a few desktop or mobile applications that serve as your “Go-Tos,” where you can easily update all sites with one update.

Desktop Apps

For me, I really enjoy Facebook and Twitter. So, if I’m going to be doing a lot of work pushing out content for those two platforms, I utilize Tweetdeck from my desktop. You can download the mobile version as well, but the desktop version helps me to respond to people quicker and in real time. If I’m going to be analyzing this data, I utilize the desktop application, Social Bro. It provides simple up-to-date reports on who I’m connecting with, who is in their network, and where they are. There’s also more analytical data you can choose from based on your preferences.

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Mobile Apps

As far as social mobile applications, Echofon, Hootsuite, and Tweetcaster and among my top three. Echofon and Tweetcaster are good because they allow you to easily, “Retweet with Comment” when replying to someone. Twitterlingo can be confusing. Therefore if you have the capability of showing your recipient what exact tweet you’re referring to by including it in YOUR tweet, then your conversations will run much smoother.  Hootsuite is awesome because you can post to Facebook, Twitter, Foursquare, and Linked In simultaneously, eliminating the need for jumping from site-to-site-to-site.

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Stay Connected

Finally, I believe that as more of these types of applications continue to emerge it is important to connect all networks in the settings utility. Therefore, you only have to do one update for multiple networks. This is beneficial because if you’re promoting a product and someone sees it on Instagram, Facebook, Pinterest, and Twitter, they are more likely to check it out versus only one social site.

In a digital world driven by social outlets, marketers must utilize their ability to expand their reach for potential B2B and B2C clients.

 

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