YANSS 281 – How a pernicious cognitive bias limits our ability to use chatbots properly (and how to overcome it)
Jeremy Utley, Kian Gohar, and Henrik Werdelin sit down with David McRaney to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT. It turns out, a common cognitive bias makes it difficult to produce a steady stream of great ideas. Based on their research, Utley and Gohar created a new paradigm for getting the most out of AI-assisted ideation which they call FIXIT, and you’ll hear all about it in the episode.
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Jeremy UtleyJeremy Utley is an adjunct professor at Stanford University, co-author of Ideaflow: The Only Business Metric That Matters, a Thinkers50 Top Innovation Leader, and a General Partner at Freespin Capital. He’s the host of Paint & Pipette: The Art & Science of Innovation, and co-host of Beyond the Prompt. He’s had the privilege of teaching nearly a million students of innovation worldwide. His blend of deep experience, sharp thinking and penetrating insight have earned him a reputation as a go-to advisor for CEO’s and start-up founders alike. His current research passion is helping individuals and organizations accelerate their comfort and confidence leveraging generative AI.
Kian GoharKian Gohar is the founder of Geolab, an innovation research and leadership development firm focused on coaching, strategy, and design. A former executive director of the XPRIZE Foundation and Singularity University, Kian has coached the leadership teams of dozens of Fortune 500 companies, unicorns and startups on disruptive innovation, exponential technologies, leadership and the future of work. He is the co-author of “Competing in the New World of Work” with Keith Ferrazzi, which was published in 2022 by Harvard Business Review Press. He is a graduate of Northwestern, the London School of Economics, and Harvard Business School.
Henrick WerdelinHenrick Werdelin is the founder of Barkbox, a dog toy and treat subscription service, and Prehype, a venture building research and development group headquartered in New York. For the past 15 years, Henrik has years been involved in a range of successful startups and corporate incubations as a founder, investor, and advisor. These companies include HotPotato, AndCo, NewSmart, ReadMill, Betabox and Sunrise. Prior to working with startups, Werdelin was an Entrepreneur in Residence with Index Ventures and ran product development for MTV International. Originally from Denmark but now living in the US, Werdelin has been recognized as one of the “Top 100 Most Creative People In Business” by Fast Company and named to the “Silicon Alley 100” by Business Insider.
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