Just get it out there

Since I lost my job at Stitch Fix in September, I’ve been working hard to build my business, Parisian Phoenix Publishing. And it’s not easy. I have a lot of long days and many things– like reading and creative writing– that used to be hobbies are not work.

I’m constantly balancing what to do with my time. Should I work on personal projects? Paying clients? Unpaying clients? Authors? How much time do I spend at Barnes & Noble versus Book & Puppet (my local independent bookstore)? How many titles should the publishing company release this year? How much freelance journalism should I pursue? How many events should I attend? How many self-published and/or local authors can I support by buying and reviewing their books, especially when only about 20% return the favor?

But one choice that was easy to make was attending last week’s Podcasting 101 community education class at Northampton Community College at their Fowler Center in Southside Bethlehem. My friend and trusty photographer Joan suggested it, with her musical background, my past obsession with podcasts and my hope to start recording miniaudio books.

We invited our partner-in-crime Gayle to join us beforehand at El Jefe for tacos, though we all got burrito bowls.

Podcasting 101

Our class was led by Demetrius Mullen, host of The Single Parent Conflict, and covered a basic overview of all of the elements of creating and uploading a podcast. He’s also a bit of a voice-over actor so imagine my surprise when I heard his “professional voice” versus his everyday one. I now understand what my daughter always meant when she said, “You’re using your journalist voice.”

I love exploring new topics and ideas in classes like this one. They are usually inexpensive and offer a safe environment to dip proverbial toes in the water. I’ve taken other community education classes– like vegan cooking (have the best cobbler recipe ever from that one) and six weeks of Irish Gaelic (my first foray into impractical languages).

At the most basic level, making a podcast involves six basic steps:

Have the mindset. This means not finding excuses. It doesn’t matter if you record, edit and upload your podcast 100% from your phone if you have to, challenge yourself to do it. Accept that you will learn and grow and perhaps be embarrassed by your initial attempts, but keep in mind that it takes time to build momentum, market and develop a following.Gather your hardware. To simplify this, this means having somewhere to record and edit the podcast. It could involve computers, XLR cables, and microphones, but it also could be simply you and your phone. Demetrius’ advice was to invest your energy in learning and honing the content of your podcast before spending money on equipment that might not even be necessary or before you know exactly what would suit you best.Learn your software. If you want to have a decent podcast, you’ll have to learn to edit it. There are a variety of free or inexpensive options on the market. And if you’re an Apple user, you have Garage Band.Record. Sit down and record your content.Edit, save and export. Again, there are a variety of podcasting services from Buzzsprout to Spotify for Podcasters (formerly Anchor.fm), some with free and some with paid plans. All you need is an MP3 and an ability to read and follow directions.Upload. Once you have your MP3, release your creation into the universe.

Perhaps this will renew my interest in creating a show author interview show involving a craft topic, followed by an excerpt, short story or poem from the Parisian Phoenix catalog to demonstrate the principle. My larger goal is to use this as a training ground for audio editing and speaking for audio so that we can start production on Parisian Phoenix audiobooks.