How To Build Your Online "Brand" Without Burning Out

Recently, there's been a lot of talk about people, especially writers and other creative people, needing to have a "personal brand" on social media.

This latest conversation mostly comes out of this somewhat dispiriting article in Vox by Rebecca Jennings in which she writes:

Corporate consolidation and streaming services have depleted artists’ traditional sources of revenue and decimated cultural industries. While Big Tech sites like Spotify claim they’re “democratizing” culture, they instead d...