Super Bowl Marketing Recap: The Best, Worst and Almost Ok Ads From The Big Game

This year’s Super Bowl Ads cost $7 million – and most are being rated today based on their entertainment value. Not exactly the metric I would pick. Instead, I always look at the year’s ads based on the marketing strategy and whether the creative the team used actually delivered on what they might have hoped to get from the big spend. Based on that, some ads were winners, some were total losers and many were “almosts.” They could have been good, but were executed in a way that didn’t work. Here’...