Oops! You Confused Your Readers

With your written words alone, you can evoke many emotions in your readers. You can mystify, fascinate, dazzle, awe, uplift, sadden, and many more. But strive not to confuse.

Consequences

Confused readers might, for a short time, give you the benefit of the doubt. Your readers might slog on a bit longer, trusting you to straighten things out, enlighten, explain.

If the confusion doesn’t get resolved soon, your trusting readers will lose trust and blame you, not themselves, for the co...