Engagement in Action

I've received quite a few emails over the last year about some of the nuances of community engagement. It is also something I'm often asked after speaking engagements.

People wonder how much time they should put into their communities and what it really takes to keep people interested, engaged and coming back for more.
I think it is important for every community manager to spend time communicating with members publicly and even privately through email when warranted.  It keeps you in touch...