Mediapro partners with Microsoft to launch an AI laboratory

Alberto Granados, president of Microsoft in Spain, and Tatxo Benet, president and CEO of Mediapro, at the ISE audiovisual fair in Barcelona. EXPANSION

The audiovisual group will develop proofs of concept aimed at the creation of new products.

Mediapro has sealed an alliance with Microsoft to launch an artificial intelligence (AI) and synthetic media laboratory that will develop use cases aimed at having a direct impact on the business and the creation of new products,

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