$3,300/Month in a Tiny Niche Down Under

Emma ToddFounder of My RIG Adventures $3300 average monthly revenue Published January 25, 2024 by Fardeen KhanReviewed and edited by Niall Doherty

Emma Todd is the founder of My RIG Adventures, a website about “all things caravanning, camping and road tripping Australia”

In a recent interview, she shares…

MY RIG Adventures is averaging 130,000 page views per month, earning over $5,000 AUD [$3,298 USD] a month.

She monetizes via display ads, affiliate offers and digital products

How Emma got started…

I first created MY RIG Adventures in 2016 as I was packing up my life to hit the road as a full-time nomad with my (now ex) husband and two kids.

Once we hit the road, I blogged about my different experiences, plus some camp reviews and helpful tips for caravanning and living on the road.

And…

I was also sharing our monthly budget stats on Facebook, using a spreadsheet I’d created…

That turned out to be so popular that I put it up for sale on the website, which ended up doing really well. It was at that moment that I realised I could actually make some money out of this, which would help to fund our travels.

I’m guessing this is the same spreadsheet for sale on her site.

After Covid…

As local travel was popping off, my website kept growing.

Since 2021, I’ve been blogging full-time and working to build the website as much as possible.

Love that it’s a tiny niche, focused on Australia, a country with a population of only 26 million.

Last words from Emma…

My biggest piece of advice for those who are embarking on the blogging journey is that it’s a long game, not a “get rich quick” scheme. 

Once you set up a good foundation and can keep adding more content to your website, you can definitely make a sustainable full-time income out of blogging.

That’s true of pretty much any business. 

If you’re in it for the long run, you have a big competitive advantage

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