See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy.

Interestingly, this process wasn’t structured and written by me. It was created by GPT-4. It even came up with our copywriter’s name… Emma.

All I did was provide the prompt.

That said, if you tried the exact same prompt yourself, you probably wouldn’t get quite the same result… for a couple of reasons.

First, what I share below represent the last two steps in a longer back and forth between myself and GPT-4. In other words, there’s more context at play here.

Second, I didn’t use the regular GPT-4. I used my own Custom GPT. As part of its training dataset, this Custom GPT has direct access to pretty much everything I have ever written about AI and EI.

As a result, it’s a bit of a mini-me, and will likely come up with outputs that are at least based on some of my own thinking.

All that said, let’s see what it came up with…

The prompt I wrote:

Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. She wants to employ both AI and EI to optimize her creative output.

The output from GPT-4:

Step 1: AI-Driven Research and Ideation

Emma starts by using an AI tool to gather data on current trends in eco-friendly products, consumer preferences, and competitors’ strategies. She inputs queries into the AI tool, which scans through vast amounts of online data and compiles a report on effective keywords, popular themes, and successful campaign strategies in her product niche.

Step 2: Generating a Basic Framework

Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings. The AI generates several versions of ad copy, providing her with a variety of approaches, from emotional appeals to fact-based persuasion.

Step 3: Infusing Emotional Intelligence

With the AI-generated drafts as her foundation, Emma now infuses emotional depth into the copy. Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations.

She crafts a narrative about the skincare line that emphasizes not just its eco-friendly aspects but also how using these products makes the consumer part of a larger, meaningful movement towards sustainability.

Step 4: Personalization and Storytelling

Emma uses her EI to weave a relatable story into the ad copy. She introduces a character who reflects the target audience’s demographic – a young, environmentally conscious individual navigating the challenges of finding skincare that aligns with her values. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable.

Step 5: Emotional Fine-Tuning

Finally, Emma reviews the AI-enhanced and EI-infused copy to ensure it strikes the right emotional chords. She adjusts the language to convey warmth, inclusivity, and a sense of community, reinforcing the brand’s commitment to environmental responsibility.

Outcome:

The end result is a compelling ad campaign that combines AI’s analytical strengths in data processing and draft generation with Emma’s emotional intelligence, which breathes life and relatability into the copy. The campaign successfully resonates with the target audience, leading to increased brand engagement and customer loyalty.

That’s a pretty amazing 5-step process.

As you can see, Emma still has plenty of writing and rewriting to do. But the framework gives her a process to follow, and will help her create powerful copy that engages with her audience and delivers results.

Step 1: AI-Driven Research and Ideation

Step 2: Generating a Basic Framework

Step 3: Infusing Emotional Intelligence

Step 4: Personalization and Storytelling

Step 5: Emotional Fine-Tuning

You can use this same process on your own writing projects.

I know the Custom GPT was working with my own input into its training dataset. But still, I’m blown away by the quality of the output it provided, and how well it structured the process of combining AI with EI.

For more in-depth training in this process, check out my course, Futureproof Copywriting.

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