Chris Beresford-Hill — A Master Ad Man on Superbowl Confessions, How to Come Up with Great Ideas, Cold Emailing Mark Cuban, Doing Naughty Things, Poetic Mind Control, Creative Process and Insider Tips, How to Negotiate with Bosses and Clients, and The Powe
Illustration via 99designs“The best ideas are when you’re like, ‘We can never do this. We’re going to get in big trouble. This is so wrong.’ When you feel that, you’ve got to stay there. You absolutely have to. That’s where all the interesting stuff happens.”
— Chris Beresford-Hill
Chris Beresford-Hill is one of the most sought-after creative leaders in advertising and has led brands with a combined market cap of over $1 trillion. He was recently named Chief Creative Officer of the Americas at BBDO Worldwide.
Previously, Chris served as North America President and Chief Creative Officer at Ogilvy and Chief Creative Officer at TBWA\Chiat\Day. His work for clients like Guinness, Mtn Dew, Dove, Workday, Adidas, FedEx, McDonalds, HBO, and Foot Locker has driven sales while putting dent after dent into pop culture.
Chris and his teams have won every award for creativity and effectiveness many times over, including five campaigns in the permanent collection at MoMA. He has been named to Adweek’s list of best creatives — Adweek’s Creative 100 — Business Insider’s Most Creative People in Advertising, and the Ad Age 40 Under 40, back when he was under 40.
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Listen to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, Google Podcasts, Amazon Music, or on your favorite podcast platform. Watch the interview on YouTube here.
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Listen onApple Podcasts[image error]Listen onSpotify[image error]Listen onOvercast#715: Chris Beresford-Hill — A Master Ad Man on Superbowl Confessions, How to Come Up with Great Ideas, Cold Emailing Mark Cuban, Doing Naughty Things, Poetic Mind Control, Creative Process and Insider Tips, How to Negotiate with Bosses and Clients, and The Power of a Stolen SnickersThis episode is brought to you by LMNT! What is LMNT? It’s a delicious, sugar-free electrolyte drink mix. I’ve stocked up on boxes and boxes of this and usually use it 1–2 times per day. LMNT is formulated to help anyone with their electrolyte needs and perfectly suited to folks following a keto, low-carb, or Paleo diet. If you are on a low-carb diet or fasting, electrolytes play a key role in relieving hunger, cramps, headaches, tiredness, and dizziness.
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Want to hear another episode with someone who sells for profit and fun? Listen to my conversation with domain broker Andrew Rosener in which we discussed securing brand identity, negotiating equity, a potential digital real estate boom, avoiding attraction to unnecessary pain, domain investors vs. domain squatters, the impact of AI on the domain industry and SEO business, and much more.
#711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and MoreWhat was your favorite quote or lesson from this episode? Please let me know in the comments.
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SELECTED LINKS FROM THE EPISODEConnect with Chris Beresford-Hill:BBDO WorldwideModernista! | WikipediaTimeline: The Rise, Fall, and Return of the Hummer | Visual CapitalistThe Dallas MavericksTBWA\Chiat\DayA Safe Place For Brave Ideas | ArnoldHow to Increase Your Luck Surface Area | Codus OperandiThe Media Business: Advertising; Volkswagen Campaign Presents Driving as a Metaphor for Life | The New York TimesVolkswagen Da Da Da Commercial Spot | The Ad ClubTested Advertising Methods by John Caples | AmazonA Father Teaches His Son the Secret of Creativity | Muse by ClioUniversal Studios HollywoodPsycho | Prime VideoBack to the Future | Prime VideoThe Ultimate ‘Back to the Future’ Filming Locations Map | L.A. CurbedJaws | Prime VideoTimeshares, Vacation Clubs, and Related Scams | Consumer AdviceMy New York Knicks: Comparing the 1993 Knicks to the Knicks of Today | Bleacher ReportPurchase College | SUNYComics and Graphic Novels | Image ComicsYoungblood | Image Comics DatabaseNew York Comic ConDave Matthews BandIt’s the Simple Things: How to Aim in Golf | The Left RoughGoodby, Silverstein & PartnersGot Milk?Hummer Ads: A Trip Down Memory Lane at $4 a Gallon | Daily KOSThe Origin of Super Bowl Ads — And How They Conquered the Game | TimeThe Essential Robert Goulet | Amazon MusicFatboy Slim ft. Bootsy Collins: Weapon Of Choice [Official 4k Video] | YouTubeRocky | Prime VideoAn Oral History of Old Spice: The Man Your Man Could Smell Like | Creative ReviewHenry Ford, Innovation, and That “Faster Horse” Quote | Harvard Business ReviewKevin Kelly — Excellent Advice for Living | The Tim Ferriss Show #669Emerald Nuts: Boogeyman | Ad AgeGild the Lily Idiom | Grammarist“I Drink Your Milkshake!” Clip | There Will Be BloodThere Will Be Blood | Prime VideoRussell Crowe Accused of Assault With Hotel Phone | The New York TimesCast Away | Prime VideoThe Shining | Prime Video‘The Shining’: Bryan Cranston Stars in Mountain Dew Commercial | Rolling StoneThe Harvard LampoonIconic Ads: iPod “1,000 Songs in Your Pocket” | Point of View“Where’s the Beef?” The Story of the Most Famous Slogan Ever | Better MarketingThe Shoe SurgeonAdidas: Billie Jean King Your Shoes | CliosA Short History of Napster | LifewireHey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising by Luke Sullivan | AmazonThe Making of South Park: 6 Days to Air | Prime VideoBoardomatics | Milowerx MediaMetallica: Some Kind of Monster | NetflixMetallica by Metallica | Amazon MusicConan O’Brien Can’t Stop | Prime VideoBird by Bird: Some Instructions on Writing and Life by Anne Lamott | AmazonAnne Lamott on Taming Your Inner Critic, Finding Grace, and Prayer | The Tim Ferriss Show #522Progress Over Perfection | Tone HouseDog Tips and Training with Tim Ferriss | YouTubeAllen Carr’s Easy Way to Quit Smoking Without Willpower by Allen Carr | AmazonThe Easy Way to Quit Caffeine: Live a Healthier, Happier Life by Allen Carr | AmazonThe Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle | AmazonConan Learns Korean And Makes It Weird | TBSLevels of the Game by John McPhee | AmazonBalthazar Restaurant New York“Always Be Closing” Clip | Glengarry Glen RossGlengarry Glen Ross | Prime VideoMessage on a Bottle: The Story Behind Dr. Bronner’s Soaps | DielineDr. Bronner’s Pure-Castile Liquid Soap (Baby, Unscented) | AmazonDerren Brown: The Push | NetflixDerren Brown: Miracle | NetflixWords That Work: It’s Not What You Say, It’s What People Hear by Dr. Frank Luntz | AmazonRepublicans Say ‘Death Tax’ While Democrats Say ‘Estate Tax’ | Business InsiderModell’s Sporting GoodsDimeMag | UPROXXFoot Locker Commercial with Mike Tyson, Dennis Rodman, Brett Favre | TYT SportsGuinness Wheelchair Basketball Commercial Breaks the Beer Industry Stereotype | SlateSHOW NOTESEditor’s Note: Timestamps will be added shortly.
How Chris landed his first job with the help of Mark Cuban.Lessons learned from first boss Lance Jensen.Writing cold emails that work.What Chris’s dad taught him about workarounds.A golf strategy that inspired Super Bowl aspirations.Good taste and the Modernista style.Portfolio building.How Chris landed his first Super Bowl ad.Editing and expectations.Critical acclaim.Working with BBDO’s David Lubars.Working fast and resisting the urge to “gild the lily.”Shining a light on the Super Bowl LIV Mountain Dew commercial.The value of the vaguely naughty mindset.Making less more with Tor Myhren.The Adidas/Billie Jean King gambit.A Napster campaign crashes.Creative industry-related reading and viewing.Overcoming creative roadblocks.What Chris does in lieu of meditation.Books and videos that save lives and inspire curiosity.Best investments of less than $100.Capturing and saving good ideas for later.What words are worth.If the idea is good enough, there’s always more money.Give Chris a Foot Locker and he’ll take a mile.An ego check.Chris’s billboard.Parting thoughts.MORE CHRIS BERESFORD-HILL QUOTES FROM THE INTERVIEW“I’m not here to do what the plan is today. I’m here to see what’s possible.”
— Chris Beresford-Hill
“The best ideas are when you’re like, ‘We can never do this. We’re going to get in big trouble. This is so wrong.’ When you feel that, you’ve got to stay there. You absolutely have to. That’s where all the interesting stuff happens.”
— Chris Beresford-Hill
“Another lesson — certainly in advertising, but anywhere — is the more ground you can cover in a room, the better because you start further ahead than if you constantly come together, and split off, and come together, and split off.”
— Chris Beresford-Hill
“The best gift you can ever get is a first boss that has great taste or high standards.”
— Chris Beresford-Hill
“It just felt like I was able to create the life of my dreams, even if the day-to-day reality didn’t totally match it. And that was fine by me.”
— Chris Beresford-Hill
“This is not the kind of idea that gets green-lit. I had a stolen Snickers in my pocket, and I wanted out of that store.”
— Chris Beresford-Hill
“I liked my climb. I liked working my way up slowly and learning my craft and not doing something that might’ve made me very sought after and might’ve gotten me a bigger, better job faster. So it was a heartache, but it put me right on the path that I needed to have, which was the long path.”
— Chris Beresford-Hill
“If the idea is good enough, there’s always more money.”
— Chris Beresford-Hill
The post Chris Beresford-Hill — A Master Ad Man on Superbowl Confessions, How to Come Up with Great Ideas, Cold Emailing Mark Cuban, Doing Naughty Things, Poetic Mind Control, Creative Process and Insider Tips, How to Negotiate with Bosses and Clients, and The Power of a Stolen Snickers (#715) appeared first on The Blog of Author Tim Ferriss.
