Eliminate These Filler Words, Weasel Words, and MedTech Jargon for Stronger Content

Your target audiences—whether physicians, physicists, or pizza chefs—are bombarded with content from every direction. With so many emails, social media posts, and ads coming at them, it doesn’t take much for them to lose interest and move to the next headline.

Awkward, wordy, weak content will send them packing faster than my cat when he hears the doorbell ring.

Eliminating unnecessary words is an easy way to crystallize your message, strengthen your content, and ensure your words grab and...