What Three Beers Can Teach You About Reinventing Your Marketing

Beer is a category that has long been defined by the tastes great less filling debate. As a result, it’s easy to think that disruption would be nearly impossible to achieve through product alone.

In the last several weeks, I’ve discovered several new product examples that the opposite is true. I’m a beer drinker. I’m also a marketer. And the story of the rise of these three beers in particular can teach you some very interesting and useful ways you might rethink your marketing, no matter what...