2023 has seen sellers and sales organizations adapting to longer sales cycles and more deals lost to no decision.
More than ever, sellers were challenged to be resilient while maintaining a tight focus on value, building relationships, and being responsive to buyers’ changing needs. Sales managers had to be proactive in supporting and coaching their teams. And sales enablement was tasked with ramping up new hires and boosting sales force productivity.
Published on December 20, 2023 07:01