Tips About Using Facebook More Effectively

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As Facebook continually makes changes – adding features and taking away features, it can sometimes be difficult to do even “simple” things you have done before.

For example, I really liked the way previously I could choose to participate on Facebook in the name of a Page of which I am an admin. Now I have to do this one of two different ways, depending on which Page I want to participate as.

If I want to function as a Page that I “own” (set up via my own Facebook profile account), I can simply click on the little dropdown arrow next to the “Home” on the top nav bar. Then I can choose to “Use Facebook as:” and click on the Page name.

But, if I am admin of a Page set up through a client’s Facebook profile account, I have to:

1. Start from my own profile

2. Go to Page that I want to participate on Facebook as

3. Click on “Manage Page”

4. Click on “Use Facebook as [name of Page]”

On the other hand, here is a new feature that I learned about from Facebook guru Mari Smith:

When you are on your newsfeed for your profile (the “Home” locale), look down on the left-hand side of the screen and click on the dropdown arrow next to “More.”

You will then see the heading “Interests” and you can click on “Add Interests” to come to www.facebook.com/addlist/ where you can “subscribe to interest lists or create your own.”

What I found most interesting is that a list can contain people and Pages. Of course, you can choose “public,” “friends” or “only me” for who can see the list.

(Remember, though, nothing online is ever truly private. I would highly recommend NOT creating a private list that, if it became public, could embarrass you.)

For an example of a list, see Mari Smith’s “Facebook Experts and Resources” at www.facebook.com/lists/10150585382860868



And, finally, I want to give a shoutout to the thumbnail images that Yael created for my three Amazon country stores on my author Facebook Page – see these now at www.facebook.com/PhyllisZimblerMillerauthor

(I did have to remember to go back to the Amazon U.S. store app and manually add the just-released paperback format of HOW TO SUCCEED IN HIGH SCHOOL AND PREP FOR COLLEGE because the Amazon store app on Facebook will not automatically update.)

(c) 2012 Miller Mosaic LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter and @ZimblerMiller on Pinterest) has an M.B.A. from The Wharton School and is the co-founder of the online marketing company www.MillerMosaicLLC.com, which helps clients with effectively using social media to connect with prospective target audiences.

Phyllis is also the author of fiction and nonfiction books and ebooks. For more info see www.PhyllisZimblerMiller.com