$18K/Month AI App With No Marketing Experience

Published December 11, 2023 by Fardeen KhanReviewed and edited by Niall Doherty
Alex Rainey is the co-founder of My AskAI which he describes as…
the easiest way to create an AI assistant for your team (or yourself). You can choose to add content or to connect with Notion or Google Drive.
Within minutes, you can start asking any question about all your data.
Sounds like My AskAI was launched back in March.
According to an interview with Alex, the project was earning $18K/month after only 6 months
Alex’s background…
I started as a tech consultant at Accenture Digital. During those 7 years I learnt a lot but got bored and felt the desperate need to do my own thing.
[During the pandemic] I started building different small successful side projects with No-Code. And this was the moment I really got hooked on No-Code and building my own products.
I met Mike, my now co-founder, and we decided to team up so we could go faster.
Then ChatGPT came along and Alex was amazed
Suddenly things were possible that had never been possible before. We decided we wanted to help companies to have their own private ChatGPT. So we started My Ask AI.
For initial traction and product validation…
We started with a pre-sale. This generated around $5k in pre-sales. We knew we were onto something… So while I focused on building the product, Mike was speaking to countless businesses and understanding their use cases in more detail.
Sounds like having Mike as co-founder was crucial. He was able to figure out what customers wanted, freeing up Alex to focus on building the product
Also…
Neither me or Mike are marketers by trade, so this type of work doesn’t come naturally to us. We are learning, putting in the hours and trying all kinds of channels.
Their “marketing secrets”…
95% of the growth and user base has come from organic growth channels.
– Building in public on social media
– Product Hunt Launch
– Submitting to tool directories
– Getting newsletter mentions
The social media channels they use most appear to be…
Alex: Twitter (top tweets), LinkedInMike: Twitter (top tweets), LinkedInAlex’s advice for other builders…
Just start and get something out sooner rather than later. Cliche, but so many builders take 3-6 months before releasing something. Nothing should take that long.
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