Microsoft Turns the “World’s Most Viewed Picture” into an Ugly Holiday Sweater

“It looks good on a monitor, but better on you.” That’s the legendary tagline for this soon-to-be iconic ugly holiday sweater featuring the “world’s most viewed picture,” that green and blue landscape that has shipped as the default screensaver on Microsoft Windows for nearly a quarter century. This is the perfect combination of nostalgia, dorkiness and understated cultural commentary.

In other words, likely to be a bestseller. More broadly, as a marketing tactic there is an insight here; what if...