This AI-Generated Supermodel Earns Up To €10K/Month

Aitana LopezAI-Generated Influencer €3,000 average monthly revenue
Published December 4, 2023 by Fardeen KhanReviewed and edited by Niall Doherty

(FYI: no nudity via the links in this story but it’s still borderline NSFW )

Aitana Lopez is an AI-generated influencer who has racked up 190K+ Instagram followers in a few short months.

Euronews reports…

Last summer, Rubén Cruz, her designer and founder of the agency The Clueless, was going through a rough patch because he didn’t have many clients.

Rubén says…

We started analysing how we were working and realised that many projects were being put on hold or cancelled due to problems beyond our control. Often it was the fault of the influencer or model and not due to design issues.

So…

They decided to create their own influencer to use as a model for the brands that approached them.

Aitana is monetized via sponsorships and Fanvue (an OnlyFans alternative)

Euronews again…

The virtual model can earn up to €10,000 a month, according to her creator, but the average is around €3,000.

As of this writing, Aitana has a link to sports supplement company BIG SUPPS in her Instagram bio. And here are two posts (tap on hair), which link to OLAPLEX, a haircare brand.

Rubén revealed a little more about the creation process…

In the first month, we realised that people follow lives, not images. Since she is not alive, we had to give her a bit of reality so that people could relate to her in some way. We had to tell a story.

She was created as a fitness enthusiast, determined and with a complex character.

It might have worked a little too well…

One day, a well-known Latin American actor texted to ask her out. This actor has about 5 million followers and some of our team watched his TV series when they were kids… He had no idea Aitana didn’t exist.

Euronews adds…

The agency believes this could help bring down market prices [for models] and give a boost to small companies that cannot afford big advertising campaigns.

I can easily see AI models and influencers becoming commonplace.

Could even be that real-life celebs will license their image to a company like The Clueless, which would then generate an AI version of them that posts regularly on social media

Also, how long before we see this for pets?

Imagine an AI-generated cat that’s a bit more expressive than the real thing  

That would likely sell a lot of kitty litter.

Also, I should mention the original AI influencer here. That’d be lilmiquela. She’s been around since 2016 and apparently earns more than $11 million per year

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