Missing Goal Transformed my Life
I’ve missed goal once, and it became the best thing to happen in my career. Granted, it only happened because my manager inexplicably gave away my top two accounts midyear, but in the aftermath I was reborn.
After it happened, I meticulously studied every single variable that led to success, jettisoned activities that were not yielding outcomes, and obsessively created a demand generation engine using social selling that won me an award for creating the most pipeline in the company.
My colleague dubbed me “Man on Fire” as I was a man possessed and determined never to have a year like that again whether it was in my control or not. Focusing on controllables—market approach, outreach quality, and consistency—transformed my approach to success.
Controlling the Controllables: A Strategic Approach
Understanding and controlling controllables in the sales landscape is paramount. Deciding how to go to market, identifying the target audience, and staying informed through research became my guiding principles. By embracing a data-driven approach, leveraging tools like LinkedIn Sales Navigator, I secured valuable meetings and eradicated gaps in my strategy.
Diversified Portfolio: Investing in Success
Just as in stock portfolios, a diversified approach to learning and staying connected with customer needs is crucial in sales. Persistence pays off; I’ve experienced situations where years of dedicated engagement led to successful deals. Being adaptable and investing in a broad skill set is key to long-term success. I also took strategic risks, made big bold fearless asks, and realized that through creativity I could eventually get any meeting I wanted.
Probability and Process: Keys to Success
Understanding probability and process is at the heart of success in sales. Being a perpetual student of the game, consistently applying these principles, and knowing controllables enhance the odds of success.
My journey exemplifies how embracing discomfort, leveraging failures, and strategically controlling controllables can catalyze personal and professional growth in the dynamic world of sales.
What challenges have you overcome that made you better?
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