Writing for Busy Readers

We’re all busy people nowadays. We’re busy churning out reports or emails or text messages. And skimming through incoming messages we judge to be important while disregarding the rest.

We have all missed important messages or requests from time to time. Or failed to get the desired responses from our own messages. What’s the problem? It usually comes down to poor writing.

In response, authors Todd Rogers and Jessica Lanky-Fink of Harvard University have prepared some guidance to he...