GOING DIGITAL: Social Networking & Digital Marketing for Writers

Three Sussex Writers at Arundel Liter... Three Sussex Writers at Stoughton Fete

GOING DIGITAL: Social Networking & Digital Marketing for Writers

October 20, 20122:00 pmto5:30 pm

Jane Rusbridge will be speaking at a social networking seminar with PR expert Lucy Middleton, and novelist Annemarie Neary with Vicky Grut (chair) at a London Writing Workshop in October.

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A new departure for London Writing Workshops, this half-day seminar led by PR expert Lucy Middleton is an opportunity for writers to look at the challenges and opportunities of the digital environment.

Writers are increasingly involved in promoting their work – whether they’re self-publishing, or working with a small or a mainstream publisher. The seminar will look at ways that traditional PR techniques can be reinvented, as well as exploring the online tools that allow writers to connect directly with their readers and build new audiences for their work.

Novelists Jane Rusbridge (The Devil’s Music, Bloomsbury 2010, and Rook, Bloomsbury Circus, summer 2012) and Annemarie Neary (A Parachute in the Lime Tree, the History Press, March 2012) will be on hand to talk about their experiences of promoting new books in 2012. (Click on the authors’ names to see their bios.) The seminar will be followed by drinks and networking for participants and speakers.

Lucy Middleton has been in PR, Marketing and Advertising for over 20 years, working with Blue Chip companies as well as small to medium-sized enterprises. She is a Fellow of the Chartered Institute of Marketing and has lectured in Marketing Theory at several academic institutions, including the MBA course at Cambridge University’s Judge Management Institute. She specializes in advising companies on their Social Networking Marketing Strategy as well as Strategic Branding Solutions and Crisis PR.

Cost: £46 includes a handout on Digital Marketing for Writers, tea/coffee break and a free drink at the end. Group limit: 30.

The seminar will be followed by networking/drinks.

Find out about more London Writing Workshops