Ethics for Online Interaction for Communication Professionals

Social media platforms like Facebook and Twitter offer tremendous
opportunities to creative companies who wish to engage their
customers, but they also come with a burden of authenticity. Social
media platforms bring interactions much closer than traditional media
channels and customers rightfully assume they are communicating with a
real person. That presents a challenge. Authenticity is paramount to
online success on today's social internet and corporate communications
need to reflect that...