Microincentives and Enshittification

This week on my podcast, I read a recent Medium column, “Microincentives and Enshittification” (open access link), about how Google went from being a company whose products were eerily good and whose corporate might was more often on the side of right than wrong, to being a company whose products are locked in a terminal enshittification spiral and whose lobbying might is firmly on the wrong side of history.

Let’s start with how hard it is to not use Google. Google spends fifty billion dolla...