Bloggers' Tips for Self-Publishing Success

Blogger and Author Lindsay Buroker (THE EMPEROR’S EDGE; FLASH GOLD; ENCRYPTED) offers the follow marketing tips
3 Tips for Self-Publishing Success
1.     Hone your writing skills before you publish2.     Figure out what your unfair advantage is and exploit it3.     Have an attitude of gratefulness instead of one of entitlement
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H is for Handy Marketing Tips for Authors  – A Blogger’s Perspective
Book Reviewer and Blogger Ritesh Kala offers some marketing tips to authors that he values.
1.     Blog Tours: for a “concentrated marketing boost” as authors are exposed to different readers across the blogs2.     Contests/Giveaways: not necessarily a good way to sell books or get reviews. Great for bloggers because they attract traffic3.     Paid reviews, such as Kirkus Reviews:  Not sure if they’re worth it. Be careful of scams.4.     Online accessibility:  with online bookstores it’s much easier to track down books in specific genres. Also author web sites helpful, particularly excerpts, which help to understand writing styles.5.     Author interaction with readers: he became interested in author based on interactions at Goodreads6.     Reviewer etiquette: authors should remember that bloggers/reviewers are helping authors. Don’t insult personal opinions. Also, when you choose reviewers it is wise to choose those who read your genre.