The importance of a landing page and other matters:

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Recently, I took my notes on landing pages and created a video out of them. I also included a brief overview of how social media marketing works.
Next, I make a video on the author platform. The landing page is about the book; the author platform is about the author and it complements and supports the landing page.
Finally, to conclude this burst of activity, I created a third video about publishing and marketing scams I’ve come across.
Here are links to each of the videos:
Book marketing basics: Landing pages https://youtu.be/rtUrpbaKilk
Book marketing basics: Author platform https://youtu.be/jYfCGNCqdHc
Self-publishing and marketing scams https://youtu.be/5J5c4htp_cg
Check them out. Give each a thumbs up if you like them

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Writing about a complex subject is difficult using words only. It’s difficult for the writer to explain the subject and it’s difficult for the reader to comprehend what the writer said. One solution to the complexity problem is to use a graphic of some sort to clarify the issues.
This article is about such a complex subject. In it, I explain my journey to develop an alternative marketing solution for my books and other stuff.
To explain, my efforts to sell my books haven’t been very successful over time. Rather than continue to do the same type of marketing campaigns, I decided to stop and rethink what I was doing.
When faced with an issue like this I always open a mind-mapping program and start dropping ideas into it. My go-to app for these cases is Scrintal. It allows me to add thoughts, ideas and possibilities and to organize them in a meaningful way.
Over a period of time, my thinking evolved into recognizing that I needed an ecosystem for my content. This content includes books, articles, checklists, video classes, email courses and other material. A further complication is that this content is spread all over the internet.
My first attempt to establish the ecosystem resulted in an expensive failure. Learning from the failure, I tried again with similar results. I’ve always felt that failure is a learning experience, so I updated the Scrintal mind-map with the latest information and started rethinking my approach. This time the mind-map led to a Eureka moment.
I needed a way to organize all this material in an easy-to-read catalog with links to the various internet sites. Ultimately, the catalog became a small ebook called My Stuff. You can download a copy here.
Now I faced the issue of how to explain what I did to others so they could emulate the process. Once again, Scrintal came to the rescue. Starting with the same mind-map, I cleaned it up and deleted out-of-date content. After that, I rearranged the map into columns so it could tell my story in a graphical and easy-to-follow way. That final mind-map is what the beginning of this article referred to. Rather than write a long-winded explanation of my ecosystem solution, I’m relying on the Scrintal mind-map to save me the legendary thousand words. A screen shot is shown at the beginning of this article.
My Ecosystem board can be found here:
https://beta.scrintal.com/b/ecosystem-lecture–r5dds
Visit here to learn more about Scrintal.
What you can use Scrintal for is only limited by your creativity and imagination.