How “Blamevertising” Explains The Modern American Healthcare Crisis

The industry trade group that represents the Pharma industry (PhRMA) is running a series of attack ads on “middlemen” – blaming Pharmacy Benefit Managers (PBMs) for high drug prices, suggesting they are making record profits by pocketing the discounts they are supposed to negotiate on behalf of patients.

In response, the Pharmaceutical Care Management Association who represents the PBMs has launched attack ads of their own. The trade group for insurance plans, AHIP, is involved too and long r...