How to Choose the Right Story Idea

Every year, we’re lucky to have great sponsors for our nonprofit events. Scrivener, a 2023 NaNoWriMo sponsor, is an award-winning writing app containing all the tools you need to get writing and keep writing. They’ve teamed up with S J Watson, bestselling author of Before I Go To Sleep, to get some tips on deciding if your story idea is a good one. 

If you’re writing fiction, the thing that must come first is the idea. Without that we have nothing. But what are ideas; how do we get them; and crucially, how can we choose which ones are good enough to sustain a long piece of fiction? 

These are big questions, so let’s consider them here. 

What is an Idea?

I came across two interesting dictionary definitions of what an idea is:

Something such as a thought or conception that is the product of mental activity; andA sense that something can happen, a notion or expectation.

The seeds of ideas are everywhere. Everything we see, hear, read or watch can spark a thought, and we need to remain alert to those sparks, as some might become useful ideas. But being alert is not enough. Rarely do ideas arrive fully formed. Usually we have to actively work on promising nuggets in order to turn them into gold. We can’t just sit around and wait for the lightning bolt to strike.

Instead, get used to actively, and playfully, interrogating your daily musings. Ask yourself questions. ‘I wonder what would happen if…’ or, ‘Why did that person just..?’ etc. Don’t censor yourself. Let your mind take you to wild and fanciful places. You can always reign it back in later. Fill your notebook.

Choosing an idea to work on

Not all ideas are created equal. So how do we choose? Look at the second definition above. Some ideas seem exciting at first but they’re limited. It’s hard to see how they can lead to interesting characters and high-stakes conflict. Others invite you into a world brimming with possibilities. They seem to open doors. These are the ones to work on.

The best, most fertile ideas, are magnetic. They grow by attracting other ideas to them. You’ll notice connections, and find yourself asking ‘What if..?’ and ‘I wonder why..?’ more and more. When this happens, you know you’re on to something, but at this point it can still help to ask yourself some questions.

First, which ideas excite you?  Are there any that you can’t quite believe no one else has written? If so, go for it! If not, then perhaps proceed more cautiously. Don’t reject them outright, necessarily. Maybe you just need an extra ingredient or two. Give it time and wait until you do get that glimmer of excitement. 

Next, can you see a protagonist with a goal and obstacles that stand in their way? If not, maybe you have an idea for a situation, but not an actual novel. ‘What if a totalitarian regime came to power?’ is not an idea for a story, but ‘What if two people fall in love in a world governed by a regime that has outlawed romantic attachment?’ is. Again, keep going, stir the pot until you can come up with characters and conflict.

Also ask, are the stakes high enough to maintain a reader’s interest, and if not can they be raised? Are their problems, if not universal, then at least relatable? A professor searching for the key to immortality is one thing, but a professor searching for the key to immortality because his wife is dying is suddenly something else. Keep going until you feel that tug of universality. 

Finally, does your idea seem original?  This is important, but beware! Almost everything has been done before, the key is how you combine ideas and what you do with them. Don’t reject every idea that is reminiscent of something else, but instead look for how you’re going to make it your own. 

In short, daydream, be playful with your thoughts and observations, and sooner or later something will come along that seems on fire with possibility. Congratulations! Now the hard work starts…

SJ Watson is author of Before I Go To Sleep, which was turned into a film starring Nicole Kidman. He has since published two further psychological thrillers, Second Life and Final Cut, and has set up The Writers’ Lodge, which aims to help and support writers at every stage of their creative writing journey. S J Watson recently launched a public novel writing project called The Experiment. He writes using Scrivener.

All NaNoWriMo participants receive 20% off Scrivener for macOS and Windows from now until December 7, 2023 , with the code  NANOWRIMO23  .

Top photo by Jon Tyson on Unsplash .