Sales enablement teams regularly struggle to provide sellers with the skills and tools needed to get results like building pipelines, closing sales, growing accounts, and increasing win rates.
It's a challenge to ensure sales training achieves desired outcomes, whether sales enablement is a team of one or many. Training programs must be developed, facilitators prepped, and programs delivered. Ongoing reinforcement and support must be supplied so learning sticks and sellers apply what they’ve learned to get results. And all this upskilling needs to be repeated when new sellers join the team.
Published on October 11, 2023 06:36