Authors and Promotion: Seriously, Who Is This Guy?

Authors are told to promote themselves and their books all the time. It's harder than writing a book and no one really has any set plan on how to promote well. I was recently told to promote more, and in the same breath I was told I was overexposed. What that means I do not know, nor do I care. I smiled and then dismissed it completely. And so far, I haven't found anything concrete to share when it comes to promotion. You just do the best you can with the resources available to you, don't spe...