One platform lesson we can already learn from #swelce

In the Wild West of today’s internet, you kind of never know when something will blow up. Often it happens when we aren’t even trying, and with content we didn’t intend to prioritize.

They say any publicity is good publicity, but I’m not so sure. I prefer to build a well-targeted audience gradually. A viral moment would be nice, but only if it felt relevant. That is, only if it put my work in front of people who needed to see it.

As someone who thinks a lot about professional identity, and...