Episode 326 – Rebranding and Relaunching with E. L. Williams

Mark interviews author E.L. Williams about her writing life, about her books, about rebranding one of the books in her series, and more.

Prior to the main content, Mark shares comments from recent episodes a brief personal update, welcomes new patron T. Thorn Coyle, and shares a word about this episode’s sponsor.

This episode is sponsored by the Patrons of the Stark Reflections Podcast.

In their conversation, Mark and Emma talk about:

How it took Emma about ten years to write her first bookGetting slightly “bullied” into going to a writer conference from a fellow authorPublishing her first book during Halloween season in 2020How the global pandemic changed enough things with her day job that allowed her the opportunity to get the book finished and publishedThe “Murphy’s Law” events that piled up with the launch of book two, which led to a signifcant health issue that had to be dealt withThe decision to change the title and cover for book two after realizing it wasn’t hitting the market properlyBeing a great believer in learning by doingRolling back on the unrealistic expectations Emma set herself up with and learning to enjoy the process and take a more relaxed approachEmma’s ideas involving merchandise in relation to her book and how that led to collaborating with Deadweight BrewingThe book “relaunch” party Emma planned out including the beer and book cakesThe social media “long shot” that Emma took on Instagram asking if the beer book branding thing had ever been done beforeHow social media can be a bit like marmiteBeginning to check out experimenting with TikTok by doing a video a dayAdvice Emma has for other writers who haven’t taken the plunge yetAnd more….

After the interview, Mark reflects back on a couple of things his conversation with Emma made him think about.

Links of Interest:

E. L. WIlliams’ WebsiteInstagramFacebookTikTokDeadweight Brewing CompanyMark’s YouTube ChannelEP 324 – The Asset of Attention with Joe SolariEP 325 – Reflecting Back: Three Things That Are Wrong With Indie PublishingBuy Mark a CoffeePatreon for Stark ReflectionsBest Book Ever PodcastLovers Moon PodcastThe Relaxed AuthorBuy eBook DirectBuy Audiobook DirectPublishing Pitfalls for AuthorsAn Author’s Guide to Working with Libraries & BookstoresWide for the WinMark’s Canadian Werewolf BooksThis Time Around (Short Story)A Canadian Werewolf in New YorkStowe Away (Novella)Fear and Longing in Los AngelesFright Nights, Big CityLover’s MoonHex and the CityThe Canadian Mounted: A Trivia Guide to Planes, Trains and AutomobilesYippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard

The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0