Within reason

Often, someone will riff on a concept or approach that characterizes the revolution that we're living through online, and heads will nod. "Sure, that sounds great [insert idea here... like Free, or social media or permission or ideaviruses or empowered consumers or treating people with respect, etc.:] within reason."

It's the last two words that make it a lie.

The last two words allow you to weasel your way into failure. Within reason means, "without bothering the boss, without taking a big...