Authentic email marketing – Why I don’t recommend “lead magnets”

 A common marketing tactic is when you’re forced to give your email address in order to access a freebie, like an e-book, webinar, video series, summit, email course, or “special report”.​

Marketers call this a “lead magnet”. What an unfortunate term that dissociates marketing from relationship-building.

The real problem? It doesn’t even work that well.

I built a 10,000-person email list by using a lead magnet of a “free” webinar.

I put “free” in quotes, because your attention is valuable ...