The New Social Media Rules

By Allison K Williams

Social media is dead. Curated by airbrushed aspirational lives, fattened with frank capitalism, political outrage and carefully careless “authenticity,” led to the killing floor by algorithmic shopping, and stabbed through the heart by an unimaginably wealthy manbaby who—literally—can’t even buy friends.

Not an especially humane killing. Definitely not halal.

Even publishers are catching on. After the dismal sales of Billie Eilish’s book-shaped product (99.9 mil...