MedTech Content Marketing: 5 Steps to Get Your Message in Front of HCPs

In my last blog, I talked about how to generate relevant content ideas. I also shared tips on how to define content types. So now that you have some great content planned, how do you share it with your audience?

Today, you have more channels than ever to use to distribute your content. Email, video, social media, and pay-per-click ads are all channels. Live events, webinars, microsites, and peer-to-peer knowledge sessions are channels used for delivering scientific information.

For busy health...