A Message: you���re going to have one

If you’ve written a book or you’re pondering the act, then be prepared to field questions about your message. Now, if you’re lucky enough to touting a how-to volume or hawking your expertise in XYZ, vetting such questions is easy peasy. Right? After all, you’ve got a utilitarian perspective and a personalized brand you’re pitching. That’s why one writes those books. So, just draft a distillation...

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