Lost Word Of The Day (65)

It never does to look too eager for something, just hang back, display a feigned lack of interest or perhaps even effect a coy refusal. Such behaviour is a display of accismus, a noun derived from the Greek akkismos, coyness or affectation, prudery, via the Latin accismus.

Of course, too convincing a display of accismus means that you walk away without getting what you really want. A dangerous game to play!