Striking the Balance: Branding & Sharing Sales Insights in a Competitive Landscape – Jeff Kirchick & Carson Heady
How much of our sales process and methodology should we reveal while building brand or audience when it could potentially be scrutinized by customers, prospects, and even our rivals?
Able Sales VP and author Jeff Kirchick joins Microsoft‘s #1 social seller and Salesman on Fire author Carson V. Heady to discuss.
There is a delicate balance between sharing valuable sales insights while building your personal brand and protecting oneself in a competitive marketplace.
For aspiring thought leaders who are often still practitioners, there are decisions to make and lines to straddle.
The question posed today is, do we risk giving away too much, effectively arming our competitors with the very tools that make us successful?
On one hand, sales thought leaders are passionate about sharing knowledge that can empower salespeople worldwide. On the other, different audiences or rivals might have a different takeaway as a result.
When we work for an organization, often much of our selling is done internally to unlock maximum investments for our customers – who should be happy with someone advocating for them so strongly. It’s also important to ensure we are not representing something we could be ashamed of certain valuable audiences seeing.
Customers benefit when we strive to master our craft. While it’s possible that competitors might peruse our content and learn from it, an abundance mindset teaches us that there’s enough opportunity out there for everyone.
After all, we’re not just out to serve our individual interests. We aim to elevate the sales community as a whole. By openly discussing methodologies, tactics, and approaches, we create an environment of growth and collaboration.
Sharing insights, experiences, and lessons learned doesn’t weaken our position; instead, it strengthens the entire industry. It’s about fostering an atmosphere of growth, where each person’s success contributes to the overall advancement of our field.
What are your thoughts?
#SalesInsights #ThoughtLeadership #SalesStrategy #CompetitiveEdge #PersonalBranding #SalesCommunity #AbundanceMindset #GrowthAndCollaboration #ElevateSales
